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Diploma in Digital Marketing

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Key Details

Levels

Level 4

FT / PT

PT

Location

The Place

Duration

36 weeks

Course Cost

£4,170

You may be entitled to apply for an Advanced Learner Loan - details can be found within the financial support section of our website - Financial Support - East Coast College or by contacting our admissions team.

The Level 4 Diploma in Digital Marketing is designed for learners who are entering the digital marketing sector, as well as those already working in the industry who wish to refresh, update, and enhance their skills through structured formal training.

The qualification aims to develop and validate learners' competence within a digital marketing occupational role, providing the knowledge and practical skills required to progress in this dynamic and evolving sector.

Upon successful completion, learners may progress to higher-level qualifications in areas such as management, business, marketing, and information technology. Progression opportunities may include further Level 4 or higher qualifications, Higher Education programmes, foundation degrees, or full undergraduate degree pathways.

Throughout the course, learners will benefit from additional support through individual tutorials and careers guidance sessions, helping them identify suitable progression routes and achieve their professional goals.

Course Information


A sufficient understanding of maths and English Language is needed to cope with the demands of the course. All students will undertake diagnostic assessment to assess these skills during the course interview or induction process and you will be required to demonstrate that you can work at Level 4.


Formative assessment will take place throughout the course with a final portfolio of evidence produced at the end. There are no examinations on this course.


We offer a range of other adult qualifications and short courses. Please contact adultlearning@eastcoast.ac.uk for more information.


The Level 4 Diploma in Digital Marketing develops your understanding of key digital marketing concepts, strategies, and tools. You will study areas such as digital marketing planning, content creation, social media, SEO, online advertising, data analysis, and customer engagement. The course combines theory and practical skills to prepare you for progression within the digital marketing sector or further study.


50/50

Career Pathways